A couple years ago, Apple obtained a patent for an intriguing idea: create a fake döppelganger that shares some characteristics with you, say birth date and hair colour, but with other interests - say basket weaving. A cloning service would visit and interact with websites in your name, messing up the profile companies like Google and Facebook are keeping of you.
I don’t think anyone has implemented it. But now I read at Mathbabe’s blog about a similar idea that actually has been implemented. It’s called Noiszy and it is
a free browser plugin that runs in the background on Jane’s computer (or yours!) and creates real-but-meaningless web data – digital «noise». It visits and navigates around websites from within the user’s browser, leaving your misleading digital footprints wherever it goes.
Cool project. However, it has been argued that the organisations that are tracking you can easily filter out the random noise created by Noiszy.